Learn how to grow a community-aligned brand by telling your story--and turning it into income.

Most successful personal brands don't start with a product. They start with a story.

Join us for a powerful session with Melanie Santos--creator, educator, and digital entrepreneur--who's built a multi-platform following across Instagram, TikTok, and YouTube, and a thriving membership community of over 500 Black and Brown women.

Melanie has mastered the art of showing up online with intention and impact. She's turned her personal journey into content that resonates, built a community that aligns with her values, and partnered with brands like Nike, Meta, Target, and Google along the way.

In this conversation, we'll break down the real strategy behind building a brand that feels authentic and earns.

What we'll cover:

• How to tap into your personal story and use it to drive connection
• Building a community that actually aligns with who you are (and isn't just for the 'gram)
• Melanie's strategy to content creation across Instagram, YouTube, and TikTok--and what's working now
• How she created offers that serve her audience and generate revenue
• Balancing real life and brand-building without burning out or selling out

Whether you're a founder, career-builder, content creator, or side-hustler looking to grow a values-aligned brand, this session will give you real tools and a fresh perspective on what it actually takes to grow—and monetize—an audience online.

MEET YOUR SPEAKER

Melanie Santos is a multidisciplinary sacred artist, holistic well-being educator, yoga and meditation teacher, and mental health advocate based in New York City. A tenured community builder, she has been creating intentional spaces for healing, connection, and transformation since 2013.

At the core of Melanie's work is a commitment to reframing personal wellness as a pathway to collective liberation. Blending intuitive wisdom with a spectrum of ancient and modern wellness technologies, she teaches intentional self-care not as indulgence, but as a radical, foundational tool for societal change and communal well-being.

Melanie has led a virtual membership community that supported hundreds of Black and Brown women across the globe and continues to expand her impact through digital platforms, immersive experiences, and strategic brand collaborations. She has partnered with organizations including Healthline, Nike, Squarespace, Meta, Talkspace, Target, and Google. Explore her offerings at melaniesantos.co.